Miranda Patton

Miranda oversees primary research and insights efforts, including thought leadership, to support the Insperity North Star Network. Miranda’s research and insights provide small and midsize business leaders and HR teams with inspiration and perspectives to guide decision-making about how to optimize their business and take care of their people. Miranda’s nearly 20 years of market research experience includes overseeing organizational transformation, brand, advertising, product and customer experience research for AT&T and, prior to that, providing consultative research and analysis to a cross-industry portfolio of clients on behalf of Market Strategies International. She has partnered with media and advertising leaders to develop industry-wide gender and cultural relevance metrics and benchmarks and tends to lean on her education in Psychology and Sociology to infuse human truths into her research and insights. Miranda earned her BS in Psychology and BS in Sociology from the University of Central Arkansas and has post-graduate certifications in market research from the University of Georgia and data-driven marketing from Cornell University.